Marketing That Actually Serves Your Audience
Some of the nonprofits I talk to hate marketing because they're under the misconception that it's tacky and self-serving.
Good marketing is the opposite; it happens when you stop listening to yourself and start listening to and serving your audience. Even selling products should be about providing a service folks want and would benefit from.
Why Contracts are Like Pre-Marital Counseling
It was better to deal with the problems early, he told me, before it was too late. This is why I believe in contracts, or at least putting things in writing, at the beginning of any working relationship.
We Have the Internet. Why Publish a Book?
I have to confess, I am a bit of a cynic when it comes to publishing. I know that most books don’t sell very well or make their authors much of a profit.
Give Credit Where Credit is Due
I’ve been working with pastors and church planters since 2010, and have noticed two common practices that seem to be on a collision course.